Director Marketing & Digital Communications

MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.

Director, Marketing & Digital Communications

Basic Purpose

To support Member Loyalty Group in providing superior member engagement programs and a world

class client experience to the credit union industry. The Marketing Director has the responsibility for

the organizations marketing activities and oversees the development and delivery of a fully integrated

marketing strategy for the business

Responsibilities:

Enhance and manage MLG Brand, brand assets and messaging

Develop and manage strategic marketing plan & calendar

Plan, budget, direct and implement marketing efforts

Oversee implementation of the Marketing strategy including campaigns, events, digital

marketing, and PR.

Oversee social media strategy and content marketing

Manage ongoing customer & marketing communications

Hire, coordinate with and manage design partners

Craft regular internal status reports of all marketing & communication activities

Client engagement

Develop client communications including message development and placement, client

news pieces, best practice sharing, thought leadership information etc.

Coordinate with Program Manger to develop a comprehensive participant engagement

strategy and tactical plan

Business Development & Industry Engagement

Actively work with the CEO and Senior Staff to develop and implement a comprehensive

industry engagement plan focused primarily on MLGs target group

Coordinate industry communications including message development and placement,

MLG blog, MLG website, thought leadership articles etc.

Create personas and lead nurturing communications to leverage Hubspot and to

enhance ongoing communications with potential credit union participants who come

inbound from the website.

Create and manage PR to ensure that MLG is recognized in the CU industry.

Community Management

Set and accomplishes organizational goals regarding community participation and success

measures.

Development of community content.

Cultivate best practices for all credit unions using Voice of the Member programs.

Event Management

Oversee planning and execution of logistics for conferences, meetings, and other events,

Requirements

BS/MS degree in marketing or a related field

Proven working experience in marketing and digital marketing

Demonstrable experience leading marketing and advertising programs

Highly creative with experience in identifying target audiences and devising campaigns that engage,

inform and motivate

Strong copywriting skills

Effective time management skills

Experience in optimizing landing pages and user funnels

Professional and proactive work ethic

Solid knowledge of website analytics tools

Strong analytical skills and data driven thinking

Up to date with the latest trends and best practices in online marketing and measurement