About the Role: We are looking for an experienced, hands-on community builder who can lead our Community efforts, while partnering with our Marketing and Product leaders to help drive forward our business.
As Director of Community Marketing, you'll work with senior leadership as well as the broader Marketing teams to lead, plan, and direct community engagement. You will manage a team of community leaders and will be expected to drive impactful initiatives that increase customer acquisition, engagement, and retention. You will ensure the community strategy and tactics ladder up to company objectives.
You Will: - Build and maintain strong relationships with our new and ongoing customers, understanding their needs, preferences, and challenges
- Define clear and measurable goals for the community, such as increasing engagement, retention, loyalty, feedback, advocacy, or revenue
- Design and implement community programs, including events, content, campaigns, challenges, rewards, and platforms, that support the community goals and provide value to the members
- Create strategy for offline and online community
- Plan, execute, and evaluate community programs, as well as manage the budget, resources, and logistics involved
- Recruit, train, and mentor the community team
- Delegate tasks, monitor performance, and provide feedback
- Guide the team on the best methods for inspiring community members to generate relevant and engaging user-generated content that can be used across multiple touchpoints throughout the marketing organization
- Track and analyze the impact of the community on the business by collecting and reporting on relevant data and metrics, such as engagement, retention, satisfaction, referrals, revenue, or social impact
- Use various tools and methods to measure community impact, such as surveys, analytics, interviews, or case studies
- Expand the reach and influence of the community, both internally and externally, by attracting new members, retaining existing ones, and turning them into advocates or ambassadors
- Use various strategies and channels to grow community reach, such as marketing, partnerships, word-of-mouth, or media
- Showcase the value and achievements of the community to the wider audience
- Stay on top of the trends and best practices in the field of community building
- Adjust and innovate the community strategy, programs, and team, as well as anticipate and resolve any issues or conflicts that may arise
- Work closely with Marketing, Product, and other teams to communicate customer feedback, results, and pain points
- Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others
You Have: - 10+ years of experience in Member/Community-building, preferably in the health and/or start-up space
- Bachelor's or Master's degree in Marketing, Business, or related field, or equivalent work experience
- Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members and presenting data-backed insights
- Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions and present results to the team
- Detail-oriented and exceptionally organized. Able to multitask, prioritize, and manage multiple projects in a fast-paced, ambiguous environment
- Experience with cross-team project management
- Knowledge of legal and ethical considerations surrounding user-generated content, including copyright and privacy issues
- Proficiency in digital marketing tools and platforms, including social media, content management systems and analytics tools
Preferred Experience & Skills: - Experience with Amplitude and Looker a plus
Our Benefits (there are more but here are some highlights): - Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- Employee discounts on hims & hers & Apostrophe online products
- 401k benefits with employer matching contribution
- Offsite team retreats