Director Engagement Strategy

Job Description

Director, Engagement Strategy, your comprehensive media and marketing expertise will be essential to providing strategic thought leadership on key client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

Drive key business objectives by developing robust digital experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefining communications and lead nurturing opportunities.

Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect

Analyzing how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient's life.

Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life

Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact

Helping to develop our future digital strategists by demonstrating how today's approaches become opportunities to evolve into tomorrow's new best practices