Director Analytics

Job Description

As a senior individual contributor on the Analytics team, the Director leads the development and delivery of data driven solutions for improving marketing performance and the understanding of consumer insights. With a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. The Director will lead clients, agency teams and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. This role must be able to solve business issues through data, creativity and human-insights and by partnering with various key stakeholders.

Role Overview:

Client Leadership & Business Development

Provide strategic leadership to senior client stakeholders and partners to design, prioritize and execute strategic projects to improve marketing performance

Lead development of analytics solutions to address client's business and marketing needs

Work as part of a cross-functional team to develop integrated marketing solutions to improve marketing performance

Practice Development

Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance

Collaborate across a broad range of agency stakeholders including, media, strategy, operations and data science, for development and refinement of capabilities.

Drive the use of analytics forward thinking across the organization

Identify new trends, technologies, and solutions in the marketplace and within Publicis Groupe around digital marketing measurement and develop of business plans to address client needs and innovation opportunities