Director HCP Marketing

Job Description

We are seeking Healthcare Provider (HCP) Marketing Director, Rheumatology as a go-to subject matter expert on HCPs, Med Ed and the brand across the biosimilar and biologic product pipeline for rheumatology.

The role will report into the Head of Marketing, US Biologics

Responsibilities:

Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first rheumatology biosimilar, AVT03 (denosumab) in our pipeline.

Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication

Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis

Effectively manage internal key stakeholders and external agency partners and organizations

Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review

Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.

Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility

Attend relevant conferences and meetings to stay abreast of the latest industry developments

Develop a strong customer/ KOL network growing our external presence in the market

Identify strategic market opportunities and make recommendations to enhance brand performance

Spend 1:1 time with field representatives and meeting customers on a quarterly basis

Manage timelines and budgets in accordance with brand plan

Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.

Lead the development, execution and US implementation of core peer-to-peer strategy and initiatives and materials for HCPs. Work closely with the support of the Med Ed manager to establish a branded speaker's bureau, identification and training of speakers, sponsorships at conferences and other non-personal/digital channels for achieving P2P influence.