Title: Conversion Rate Optimization Project Manager
Job Type: Full Time
In Office - Henderson, Nevada
Disclaimers:
- This is not a remote position.
- We are interested in every qualified candidate who is eligible to work in the United States.
Schedule: Monday through Friday
Salary: $55,000 - $80,000 / year
About the Role: Imagine having an impact on the experience of millions of website visitors each month. That's what we do in the Conversion Rate Optimization (CRO) department at Red Dog Media, a powerhouse performance marketing company. CRO's mission is to turn post-click web traffic into profitable revenue by running a high volume of A/B experiments. This mission is critical to RDM's performance and growth.
To succeed, we need a Project Manager with design skills to take A/B experiment ideas and bring them to life. CRO experience isn't required (we will help you level up), but you'll need 2-4 years of digital project management and enough design chops to create basic-to-intermediate mock-ups. We are a small department so your work and impact will be highly visible within the company.
Your Impact: Manage the consistent and timely progression of experiments from idea to completion by: - Maintaining the department's backlog of test ideas & ensuring backlog is consistently full
- Helping ideas move to the prioritized stage so that there is a steady stream of experiments ready for the development team
- Creating mock-ups and documentation for assigned experiments
- Collaborating with the development team for clarity and agreement on experiment scope, requirements, and launch schedule
- Checking live experiment results daily to ensure no anomalies
- Tracking the results of ended experiments then working with manager to document findings and identify potential follow-up tests
Additional responsibilities: - Run point for weekly meeting preparations: ensure documentation is updated; attend/contribute to meetings and compile notes and follow-ups
- Assist in running the department's image management function
- Assist with regular competitive/comparative site audits to identify testing opportunities
To learn more about our marketing department's efforts, review this overview: A Day In Your Life: As our CRO Project Manager, your day-to-day will vary but will be mission-focused on driving A/B experiments forward. This could involve generating ideas, building mock-ups, collaborating with stakeholders, improving a process or documentation, leveling up your CRO skill set, and more. We think it's a great opportunity for someone who thrives in a dynamic environment and enjoys variety in their work day. If you prefer a highly repetitive and structured routine, you won't be happy in this role.
Want an inside look into life at Red Dog Media? Check out this video:
Who You Are: Our team boasts a rich tapestry of backgrounds, valuing diverse experiences over specific qualifications. We prioritize potential and alignment with our core values - Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday - over prior CRO experience.
If you believe your skills could potentially transfer well to this role and the following traits describe you, we encourage you to apply:
- 2-4 years of project management experience in a digital context like ecommerce, marketing, or product
- Experienced in at least one project tracking platform like , Jira, Asana, Azure, etc.
- Proficiency with image editing and graphic design tools like Photoshop, Illustrator, etc.
- Comfortable building and improving processes and documentation to optimize project delivery
- Ability to work and communicate effectively with cross-functional teams including marketing, development, and compliance
- Desire to learn CRO and build a relevant skill set to help drive the department mission
Bonus Skills:
- Prior exposure to or knowledge of CRO, A/B testing, optimization, and personalization
- Prior exposure to or knowledge of Web analytics (GA4, Adobe Analytics, etc.)
Benefits:
- Group health care insurance - 100% of employee premium paid by company
- Dental & vision insurance available (optional)
- 401k plan
- 401k match - immediate vesting up to 5% once eligible
- Unmetered PTO - encouraged to take 3 weeks of PTO per year
Perks:
- Beautiful office space with live plants and floor-to-ceiling windows
- All hardware and software tools provided
- Employee development - courses, certifications, workshops etc. provided in order to invest in our employee's growth
- In-office professional chef - prepares breakfast and lunch daily
- Requested beverages and snacks stocked
- In-office gym space available to all employees
- Employee appreciation program
- Team Time hangouts - each employee eligible for $100/month reimbursed for hanging out with coworkers outside of work
- Annual company parties
- Regular donations to charity
Join Us At Red Dog Media, we're more than just a company, we're a community. From our beginnings funded by a pair of brother's poker winnings to our current team of over 60 innovators, we value curiosity, complex problem solving, being championship teammates, and continuous improvement. Our mission is to be 'The Last Place You'd Want to Work' as our employee experience is so good, you'll never want to work anywhere else.
To learn more about our founding story, read our blog post:
Ready to make an impact? Start by taking this quick survey and let us get to know you better:
Once you have applied, we will reach out regarding next steps in the evaluation process.
Covid-19 Requirements Employees, both local and remote, are required to be fully vaccinated + boosted for COVID-19.
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