About the Role
We're looking for a passionate, commercially-minded marketing specialist to lead on growth and engagement initiatives across the US and Canada Uber business. The Manager II will own and execute marketing frameworks and campaigns that can accelerate adoption of high priority products and deepen penetration within critical audiences. Working collaboratively with Operations, Product & Performance Marketing and Comms, they will have the opportunity to build, develop, and scale comprehensive marketing campaigns to drive both brand and business impact.
What You'll Do
- Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
- Campaigns Strategy & Execution: Own the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
- You and your team will specialize in middle & through-the-funnel campaigns, focusings on field marketing and retail campaigns.
- Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
- Analytics & Measurement: Work with Business and Marketing Analytics teams to craft robust and strategic analyses that inform both what we prioritize and how we execute. Implement A/B testing and optimization strategies to monitor and improve conversion rates at key touch points throughout the marketing funnel.
- Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that our growth and engagement marketing plans are delivering on critical growth goals.
Basic Qualifications
- 7+ years of consumer marketing experience, specializing in a combination of field marketing, retail marketing and middle & through the funnel marketing that has driven brand and business impact
Preferred Qualifications
- Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
- Proven leadership experience with ability to lead in a multi-matrix environment.
- Outstanding commercial understanding & strong data and analytical skills with proficiency in Excel/Google sheets. Working familiarity with SQL is a plus.
- Experience in data-led decision making; ability to to interpret extensive data and identify the opportunities for growth and optimization.
- Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
- Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
- Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
For San Francisco, CA-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.