Role: B2B Demand Generation Manager
Location: 2235 Iron Point Road Folsom CA USA 95630
Duration: 6 Months
Job ID: MO31JP
Description:
The B2B Demand Generation Manager s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.
You will work within an ABM framework to improve conversions through continual testing and optimization of lead generation and lead nurture efforts across each phase of the customer journey. Duties range from collaborating with sales teams to create target account lists, monitoring and measuring campaign effectiveness, working with digital analytics teams to determine ROI metrics and report out on lead gen progress and effectiveness. You will help connect the dots across marketing platforms to measure the effectiveness of ABM activities and identify clear opportunities for improvement.
This role is on the CPG Digital Marketing team, which plans and executes B2B digital campaigns. As part of this team, you will work closely with our B2B Program Manager and act as a liaison between our Marketing, Sales and Channel Marketing teams.
Responsibilities
- Implement demand generation strategies and campaigns.
- Work closely with our Sales team and B2B Program Manager teams to define target account lists, align efforts and drive revenue.
- Help design and oversee the implementation of intent and stage-based campaigns for tiered target accounts.
- Use data and analytics to measure and improve the performance of demand generation efforts.
- Develop and maintain relationships with Channel Marketing teams, Sales teams, partners and other stakeholders.
- Monitor B2B marketing industry trends and stay up to date on new technologies and techniques.
- Conduct market and customer research to identify opportunities and challenges.
- Measure and report on the success of demand generation campaigns, using metrics such as lead engagement, conversions and revenue.
- Identify and resolve challenges and conflicts within the demand generation process.
- Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.
- Work with our B2B Program Manager to determine audience segmentation and monitor buyer personas to inform compelling content strategies and end-user experiences aligned to the buyer journey.
- Recommend optimizations to ensure that campaign messaging and content resonates with target audiences and aligns to the goals of the campaign to generate new leads and drive them through the buyer s journey.
- Work with email marketing team to develop the strategic framework for how lead nurture tactics are implemented within the ABM buyer journey.
- Evaluate trending accounts each week to highlight which accounts and leads should be sent to Sales team for follow-up.
Minimum qualifications
- Bachelor s degree in marketing, communication or equivalent experience in related fields
- 5+ years of experience in Global Corporate B2B digital marketing functions
- Hands on experience with a modern ABM tech stack, specifically with Demandbase, Marketo and Salesforce.
- Knowledge of sales techniques and strategies.
- Self-starter with ability to think strategically and deploy tactically, able to connect the dots across campaign objectives and marketing programs.
- A proven ability to partner with global stakeholders and other functions in a highly matrixed organization.
- Proactive approach and can work both independently and collaboratively to conceptualize campaign improvements.
- Domain expertise in Data Center technology (Cloud/Enterprise architecture, memory and storage technology) is a plus.
- Strong data analysis skills
- Knowledge of data analysis and visualization tools
- Excellent communication and project management skills
- Strong interpersonal skills and ability to maintain positive relationships with colleagues.