Associate Marketing Program Manager

Job Description

The Marketing Program Manager works closely with the Marketing and Commercial Teams to provide support for marketing activities including promotional and communication programs, digital and event marketing projects including lead generation activities, marketing positioning and communications initiatives, events, and sponsorship programs. The role includes support of marketing communications for product promotion and product launches, web projects, traditional marketing programs, email campaigns, sales support, and basic creative design. In addition, product development support, competitive assessments, and channel strategies are key aspects of the role. Collaborate with dynamic team of innovative product portfolio and marketing experts to enable science for a safer world.

Key Responsibilities

Develop, implement, and manage tactical marketing activities to achieve the sales and profit goals for the product line. This includes value proposition, branding strategy, and channel strategy.

Ensures and develops successful implementation of marketing programs for new product launches, including promotional materials, advertising, press releases, sales tools, and technical support materials.

Support and create materials related to marketing projects including product launches, content offers, web updates, blogs, email campaigns, and other special projects.

Provide support to the Sales team.

Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform, HubSpot, and CRM, Salesforce.

Work with vendors, e.g. outside advertising agencies, exhibit house, printers, etc., to ensure timely, cost effective execution.

Employs formal and informal market research tools, including ongoing contacts with customers, business partners, sales team, vendors, etc., to identify and interpret changing customer attitudes, demands, and needs.

Monitor competitive activity and maintain knowledge of current advances and technologies.

Keeps up-to-date on regulations and accepts ownership on complying with regulatory requirements.

Exhibit a passion for customers focused on enhancing relationships, exhibiting high standards of performance and teamwork.