Associate Director

Philadelphia, Pennsylvania

Digitas Health
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Job Description

We're searching for an Associate Director, Data & Analytics who will be a leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T).

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving outcomes.

You will help build our technology agenda forward focusing on allowing and scaling segmentation and personalization technologies.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

Help with guidance on Adobe Launch and Adobe Analytics

Guide Adobe Target integration with Adobe AEM platform

Participate and contribute in design and documentation

Review current state and document findings

Design and provide solutions to fit the requirements of the project team members and customers conforming to the standards established by the IT and marketing organizations.

Create technical design documents that explain system flows, data flows, and technical component interaction diagrams.

Help develop the measurement strategy for clients through discovery and development of measurement plans, learning agendas, test plan, measurement frameworks, and applicable insight generation

Collaborate with internal team on client communications and deliverables, defining the story in a simple and concise way and communicate success of client's marketing efforts

Through compelling data visualizations, develop insights, main reports, highlighting opportunities for improvement

Collaborate with DNA leadership to develop and document case studies with process and results and support DNA leadership in in new client acquisition and new business development

Date Posted: 01 May 2024
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