We're looking for a strategically minded individual with a background and passion for building customer experiences and CRM journeys for world-class brands. You will partner with the Strategy lead to develop the strategic vision and carry out delivery with a team of strategists. Your strategic prowess will uncover opportunities to design a path forward and deliver impactful work with results. Your ability to create innovative communications plans will spark new ideas and thoughtfully connect with the end-customer.
YOUR RESPONSIBILITIES:
- Oversee the development of strategic initiatives and deliverables for clients.
- Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
- Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
- Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
- Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
- Unearth novel insights that fuel strategic plans and briefs.
- Guide team of more junior strategist roles with your knowledge and expertise.
- Lead the creative briefing process, and partner with Creative team to inspire great work.
- Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
- Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization.
- Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
- Present strategic recommendations to clients.
REQUIRED SKILLS:
- Bachelor's Degree in related field.
- 7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
- Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
- Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
- Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
- Excellent writing and editing skills with strict attention to detail.
Javelin's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, and are required to be in-office a minimum of three days per week.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
The annual base salary range for this position is $110,000.00 - $158,400.00. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based.
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