At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Job Description:
US Consumers navigate considerable complexity in handling their healthcare, and their experience is often vastly different from the personalized, seamless engagements we've come to expect from the banking, retail, and travel industries. While the pandemic led to innovations in virtual care, alternate models for distribution, and coordinated health and wellness solutions, these innovations focus on specific points in the patient journey versus a comprehensive, end-to-end patient experience.
Launched in January 2024 for people in the U.S. living with obesity, migraine, and diabetes, LillyDirect is an industry-leading digital healthcare experience to support and empower patients on their care journey. Through this new operating model, Lilly strives to improve patient access to care, help reduce healthcare costs, and enable better outcomes for people living with chronic disease. The rapid uptake of LillyDirect underscores the significant unmet need of people struggling to navigate the sophisticated U.S. health care system. As such, we are seeking to expand our offerings and scale the business operations with speed to enable positive outcomes for our patients.
Position Description:
This role will be responsible for assessing possible 3rd parties based on virtual care insights and business needs to build out a priority set of targets to add to the LillyDirect care platform and roadmap. This role will bring to bear strategic criteria that has been developed to guide the assessment and selection of potential 3rd parties and will help craft the ultimate solution design, including risk mitigation strategies, once approved and prioritized. The Associate Director will collaborate with the LillyDirect Care Platform lead to handle bringing 3rd parties into the LillyDirect experience, including data integration, and will assume day-to-day relationship management, program management and evaluation, and budget stewardship once a 3rd parties join the LillyDirect ecosystem.
The position reports directly to the Senior Director of 3rd Party Strategy & Pull-through
Key Objectives:
Associate Director's key responsibilities are listed below.
Objective 1: Lead the pull-through of Virtual Care Insights, Patient Segmentation and Factor Analysis work (30%)
- Work to build out a learning plan to drive both near-term insights that can help us understand patients, markets, and key factors related to virtual care utilization and help us monitor this constantly evolving marketplace. This will allow the team to proactively shift and adjust to stay relevant to patients
- Based on insight work, develop a segmentation of key 3rd party capabilities by potential capability vertical set (Empowerment, Care, Success)
- Collaborate with cross-functional enablers to pull-through the framework that guides selection criteria by capability vertical set and LillyDirect inclusion strategy
- Pull-through SWAT, SMO, and Procurement guidance to the 3rd party solution design prior to finalizing agreements and into the terms of the Master Service Agreement (MSA)/Statement of Work (SOW)
Objective 2: 3rd party virtual solutions design, approval, and LillyDirect Pull-through (60%)
- Provide project leadership to the 3rd party solution design for selected and prioritized capabilities
- Collaborate with LillyDirect platform owners and cross-functional enablers to integrate 3rd party solution into our end-to-end experience
- Provide 3rd party oversight and relationship management with regards to WWTP, service agreements, program measurement, budgeting, and risk mitigation strategies
- Work with Customer Engagement Hub (CEH) and brand partners to develop any brand content, generate awareness, and/or provide access points to new 3rd party capabilities
- Collaborate with Lilly subject matter authorities (CEH teams, legal, regulatory, medical, privacy, quality, information security, technology, Lilly Marketing Studios) to assemble proof of concept guidance and facilitate program/pilot approval
- Lead and facilitate the development and execution of project plan to validate the solution
- Collaborate with technology, analytics, and 3rd party teams to develop an ongoing measurement, assessment, and refinement process
- Lead monthly and quarterly business reviews with 3rd parties
- Perform ongoing monitoring of key 3rd party risk areas and associated mitigation plans and report updates to Ethics & Compliance on monthly and/or quarterly basis
Objective 3: External benchmarking of virtual care solutions and impact on human behavior (10%)
- Attend conferences to gain insight, perspective, and connections with regard to new solution spaces or learning
- Connect with people at Lilly and in Digital Health industries who are operating for the same purpose to share learning and best practices
- Bring together cross-functional Lilly subject matter authorities to advance virtual care and digital solutions for patients
Basic Qualifications:
- Bachelor's Degree with at least 4 years of industry experience or equivalent digital marketing experience
- Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or Tn status) for this employment position.
Additional Preferences:
- Experience in effectively leading cross-functional subject matter authorities
- Pharmaceutical or Virtual Care experience/expertise
- Consistent record of seeing opportunities and helping others see them
- Demonstrated ability to see the bigger picture and connect the dots to build advocacy and support that propels projects forward
- Ability to use internal and external analysis to identify key areas of new and long-term connections - for LillyDirect priority areas, for individual brands, and across the portfolio
- Experience with developing and acting on diverse customer insights
- Demonstrated leadership and collaboration skills
- Validated ability to be proactive in problem identification and solution development
- Self-directed; strong project management and prioritization skills
- Experience leading through ambiguity to build direction
- Strong communication skills and ability to simplify complexity
- Strong decision-making skills and confirmed ability to influence others
- Acts withexpedience
- Experience with behavioral economics
- US Affiliate marketing materials approval process experience
- Experience working with external vendors
Other Information:
Travel Percentage:
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