Associate Director

Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description
HCP focus areas: Tier 1 (Neuroscience), Tier 2 (BOTOX Therapeutics) + Enterprise HCP Data Strategy

The Associate Director HCP Media position plays a key role in delivering exceptional HCP media campaigns and is responsible for delivering best in class HCP paid media products. He/she partners with HCP marketing teams, as well as other functions, to determine customer insights, appropriate channels, media buying targets, media spend levels and appropriate metrics/KPIs for measurement.

The Associate Director HCP Media specifically determines for each brand: the media strategies, determines the right media channels, establishes media spending levels by channel, flighting strategies, communication levels and measurement by tactic. This position oversees all HCP media, from strategic planning, tactical planning, to execution and post buy due diligence. The role is responsible for delivering innovative HCP solutions to address key stakeholder needs, providing recommendations, implementing, and guiding team on improvement opportunities to continuously enhance HCP media output accounting for both portfolio (Migraine) and individual brands needs. He/she has a proven track record in talent management, being able to guide members of the team towards achieving objectives and successfully setting direction for self and others (including external agencies).

In addition to HCP paid media responsibilities, Associate Director HCP Media will lead HCP data strategy for the US Commercial Enterprise. He/she will be a critical partner driving cohesion of strategy and execution between Digital Lab Channel teams, MABI, BTS, Digital Media Optimization, and agency partners with a focus on quality and standardization of HCP media data across the enterprise. He/she is an influential subject matter expert that will mobilize resources (time, attention, funds) to drive action amongst several internal functions and own projects from inception to completion to ensure proper integration of HCP media data into various internal data lakes and dashboards to inform analysis, planning and optimization. Additionally, the candidate must have the innate ability to simplify the complex and bring others along to ensure alignment. He/she will guide the roadmap for the products and tools necessary to utilize HCP insights in real-time and improve in-house capabilities. Partners with PSM and MABI to create and enforce contractual language and terms within various legal data documents, such as FIA, MSA, SLA, to protect and enhance our HCP data.

ESSENTIAL RESPONSIBILITIES:

• Together with the Media Director, develop and champion a new organizational capability by operationalizing the new HCP media pillar including the vision, process/WoW internally and with the HCP media agencies, set the vision for brands HCP media strategy
• Manage HCP media plans across various franchises, identify areas of opportunity for each brand, and cohesively and clearly set media strategy for multiple brands in the same category
• Bring deep expertise in all HCP paid media channels (offline and online) and apply media learnings and best practices across the enterprise
• Establish and achieve measurable media performance metrics
• Responsible for managing franchise HCP media budgets and partnering with Marketing, Finance and MABI to develop HCP media plans including quickly developing scenarios based on budget fluctuations to help inform launch plans and business discussions with senior leaders
• Lead and influence decision making across functions (Marketing, Analytics, Digital Lab) by developing data driven media strategies
• Collaborate with Lab HCP Channel team to ensure data integration/passback are compliant and enable ABV to maximize impact to HCP target
• Successfully build relationships with internal stakeholders within Marketing, Finance, Digital Lab and CA&O
• Lead HCP media agencies to ensure successful launch and executions of all campaigns, drive innovation, and move the AbbVie businesses forward
• Lead HCP Media Manager(s) including training, coaching and mentoring the
• Challenge the status quo to advance AbbVies media presence and prepare for the future in the HCP space
• Simplify complex concepts to influence and create organizational change that foster tangible business impact
• Consistently improve processes, media product, drive effectiveness and efficiency to ensure best in class internal media operations as well as with our external media agencies
• Represent ABV to external media partners to foster relationships that lead to first looks, added value and direct connection to resolve any issues quickly
• Exhibit good business judgement and make sound business decisions

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications
DESIRED QUALIFICATIONS:

• Bachelor with 10+ years of paid media experience (primarily focused in HCP media) in both planning and negotiating media. Experience with paid media in the pharma industry and/or client-side experience is a plus
• Expertise in translating business and marketing goals into media goals, strategies, tactics and provide recommendations to internal stakeholders
• Ability to manage multiple media plans, vendors, projects, and internal stakeholders simultaneously, with high attention to detail and deadlines and compliance to departmental and Company processes
• Extremely organized and proactive with the ability to collaborate in a fast-paced team environment

GENERAL COMPETENCIES

• Demonstrated track record of acting with agility and speed in challenging business environment
• Strong communication (both written and verbal) and business acumen
• Expertise with Microsoft software tools, including Word, Excel, Power Point, Outlook
• Knowledge of third-party data sources like Nielsen, MARS, Kantar, and third-party tools like Media Tools. Ability to learn new software programs specific to the media industry. Knowledge of agency tools a plus.
• Exceptional functional knowledge; is viewed as a Subject Matter Expert in paid media across all channels
• Inquisitive with strong analytical skills, including the ability to infer and apply learnings
• Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met
• Strong Agency management, including the ability to delegate responsibility, manage work and priorities, provide coaching/mentoring/difficult feedback to ensure AbbVies high-quality standards are always met

KEY LEADERSHIP COMPETENCIES:

• Build productive relationships with peers and cross functionally with partners outside of team to enable higher performance
• Exceptional problem-solving skills and calm persistence in navigating difficult industry and internal challenges
• Learning agility to quickly grasp the essence and comfortably change course as needed
• Raises the bar and is never satisfied with the status quo
• Creates a learning environment, open to suggestions and experimentation for improvement
• Embraces the ideas of others, nurtures innovation and manages innovation to reality

Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion, consistent with applicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation . click apply for full job details