Associate Director

Job Description

PLEASE NOTE: Candidates for this role must be able to work out of our Chicago, New York, or Philadelphia offices.

The Strategy and Engagement group at Razorfish Health is responsible for the development of insights-driven, customer-centered marketing strategies and programs for Razorfish Health clients, leveraging all channels to build exceptional brand experiences across relevant touch points. The Associate Director of Strategy focuses on translating brand strategy, audience identification/segmentation, behavioral targeting, into holistic user experiences across channels. The primary role of the Strategist is to establish baseline analytics and key performance indicators in order to derive actionable insights and identify opportunities to improve future performance.

The Associate Director of Strategy will have accountability at the account level and will help our clients make better business decisions through a deeper understanding of their customer's beliefs, behaviors, and preferences around engagement. You will be required to make strong business cases for transformative engagement strategies, customer targeting, and multi-channel activation. The Strategy and Engagement group works collaboratively with Account Management, Creative, Media, Advocacy, Scientific and Speaker Bureau team members, ensuring all team members have input on strategy development and are fully briefed on customer behavioral insights.

Responsibilities

Develop multi-channel strategies with recommended messaging schedule, tactics, and measurement plan

Collaborate with agency's creative and user experience teams to augment client proposals with digital strategy and tactical extensions and identify digital scope parameters

Conduct comprehensive audit of client's existing online presence, web properties, technical platforms, digital assets and social media channels in order to provide a detailed recommendation for a more robust, streamlined, digital eco-system

Work with internal and external resources to articulate the strategic approach, along with the content and measurement strategy that best supports the overarching creative concept or campaign platform

Work closely with internal team in making specific and actionable client recommendations

Leverage interviews, social listening tools, online analytics, ethnographic research, consumer surveys or CRM data to develop segmentation profiles or user personas

Optimize and monitor trends in client's market and appropriately adjust strategy, tactics and timelines

Provide ongoing internal or client facing PoVs on innovative insights or industry trends relevant to agency's suite of capabilities