Title:
Associate Director, Marketing, Rare Disease
Company:
Ipsen Biopharmaceuticals Inc.
Job Description:
Main responsibilities / job expectations
- Core Marketing Activities
- Contribute to Brand Planning and Tactical Plan development for Elafibranor
- Support quarterly business review, brand performance measurement and review,
- Support development of brand creative campaign for Elafibranor launch including development of campaign tactics
- Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
- Lead key initiatives including Peer to Peer & congress programming,
- Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
- Ensure compliant execution of all promotional activities
- Cross Functional Leadership
- Collaborate with:
- Rare disease field leadership to provide support with sales force execution and
- Marketing, Patient support & Sales teams on brand promotional development, execution and performance management
- V&A team, Sales leadership, Thought Leader Liaison team & sales Training on brand promotional plan development, execution and performance
- Promotional review committee to ensure compliant development of field resources in line with the strategy
- Cross functional team lead-stakeholder management:
- Incorporate insights from primary and secondary research into development of field promotional tactics
- Share leadership responsibilities for bi-weekly cross-functional brand team meetings
- Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
Knowledge, abilities & experience
Education / Certifications:
- Bachelor's Degree or Equivalent, Pharm D or MBA preferred
Experience
- Proven cross-functional leadership skills to lead across a complex matrix
- Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial experience
- Minium of 2 years home office experience
- Successful launch experience in the rare or specialty categories
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude and experience
- Significant experience in, and knowledge of Rare disease with complex science and reimbursement
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Excellent written and verbal skills and strong interpersonal communication skills
- Willingness/ability to travel domestically. International travel may be required
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.