Title:
Associate Director, Oncology Marketing, Tazverik
Company:
Ipsen Biopharmaceuticals Inc.
Job Description:
The Associate Director, Oncology Marketing, Tazverik is a key role on the Oncology Commercial Team and will report to the Senior Director, Oncology Marketing, Somatuline & Tazverik. The AD will lead US marketing initiatives focused on expanding utilization of Tazverik for appropriate patients to help the Tazverik team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include brand planning, development and oversight of promotional campaigns (PP & NPP, HCP/Patients), and management of speaker programs.
Included in the scope will be adapting the brand's strategy/tactics leveraging insights in a changing competitive landscape, sales data analysis, day to day sales team partnership, Sales Meeting lead, and marketing budget management. The Associate Director will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.
Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners will be critical in this role.
Main responsibilities & Job Expectations
Core Marketing Activities
- Support development of annual strategic brand plan and tactical plan; collaborate with cross functional partners (Medical Affairs, Value & Access, Business Operations, etc) to gain alignment on key brand strategies & tactics, leveraging data & insights
- Lead the development of all promotional and education / training initiatives including personal / non-personal promotion for HCPs & patients and brand speaker programs
- Develop and execute multi-channel tactics with an emphasis on peer-to-peer education and brand omnichannel, up to and including associated content & KPI development/tracking
- Support business review process, brand performance measurement and review, manage overall brand budget
- Manage third-party/external vendors to support plans and activities, e.g effectively manages third-party firm performance through all stages of delivery
- Ensure compliant execution of all promotional activities
Cross Functional Leadership and Collaborate with:
- Oncology field leadership to gain alignment and provide support with sales force execution and other business needs
- Value & Access, Medical and other key cross functional brand team members on brand promotional development, execution and performance management
- Promotional Review Committee, Legal and Business Ethics partners to proactively ensure compliant and appropriate activities
Cross functional team lead-stakeholder management:
- Guide the application of key insights to validate business opportunities and inform specific brand strategies
- Share leadership responsibilities for cross-functional brand team meetings
- Work with advanced analytics to inform continuous refinement of brand strategy & tactics
Knowledge, Abilities & Experience
- Bachelor's Degree is required; MBA or advanced degree is a plus
- 10 years of related experience with a Bachelor's degree; or 6 years and a Master's degree
- At least 5 years of pharma/biotech commercial experience, Oncology/Hematology experience is strongly preferred
- Proven cross-functional leadership skills to lead across a complex matrix
- Strong communication and interpersonal skills along with the ability to influence others, work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
- Excellent communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management.
- Ability to work from our Cambridge, MA office on a hybrid arrangement including onsite working 2-3x per week on average (local candidates only please)
The annual base salary range for this position is $151,100 - $222,200.
This job is eligible to participate in our short-term incentives program as well as our long-term incentives program.
At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.