What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals.
At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda's, we want you to join our team to Bring the Future.
Job Purpose
American Honda Motor is looking for an experienced Research Analyst to support our product, sales, and marketing teams in understanding consumer's behavior, automobile ownership preferences, industry trends, and perceptions. Using your experience in both quantitative and qualitative market research, you will develop large-scale research projects that bring us closer to our customers and future opportunities. The Sr Research Analyst will conduct studies and deliver insights for key internal stakeholders such as product strategy, vehicle sales, marketing, and customer experience.
Key Accountabilities
- Design research and provide insights on consumer and customer's perception of Honda brands, products, and services against competition.
- Develop and conduct recurring research and measure customer perception of our product design, product quality, digital experience, pricing, and service level. Identify potential perception drivers and support improvement initiatives.
- Create comprehensive and insightful reports on customer engagement data and research responses. Using data-driven storytelling to drive improvements in business strategy and operations.
- Manage and analyze primary, secondary, and syndicated data for meaningful insights. Translate data and insights into clear written narratives.
- Deep dive into customer behavioral and psychographic profiles to define detail user personas and interests in relation to automobile ownership.
- Contribute research ideas and design studies that support product concepts, customer experience design, and strategic initiatives.
- Develop programs that can adapt to changes in business and consumer quickly.
Qualifications, Experience, and Skills
- Master's degree in business or a quantitative field (e.g., Economics, Consumer Research, Mathematics, etc.) with 3 years of market / consumer research experience OR a bachelor's degree with 5 years of relevant experience.
- 5+ years of experience (with a bachelor's degree) in data, research, and analytical program solving, preferably in automotive or consumer goods companies. 3+ years' experience with post-graduate degree.
- 4+ years of experience in implementing quantitative and qualitative research programs to measure customer perceptions and sentiments of brands, products, and services.
- 3+ years of experience in identifying key business drivers and developing research programs that provide insights to support consumer marketing and product development strategy.
- 3+ years of experience in analyzing research data, deliver insights, and recommend best actions for product and marketing teams.
- Experience in using data insights to influence business stakeholders and communicate complex analysis to non-technical audiences.
- Be able to frame hypothesis, create meaningful metrics, and define analytic approach.
- Ability to dive deep to find drivers of key changes and recommend appropriate actions.
- Demonstrates clear communication and presentation skills (oral and written)
Worktyle
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
Total Rewards:
• Competitive base salary
Pay will be based on several variables that include, but not limited to geographic location, work experience, education, etc.
• Annual Bonus
• Industry-leading Benefit Plans (Medical, Dental, Vision)
• Paid time off, including vacation, paid holidays, sick time, and personal days
• 401K Plan with company match + additional contribution
Career Growth:
• Advancement opportunities
• Career mobility
• Education reimbursement for continued learning
• Training and Development programs
Additional Offerings:
• Wellbeing program
• Community service and engagement programs
• Product programs
• Free drinks onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.