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Demand Generation Manager
The Sage Group's client, a well-respected software development company, is looking for a contractor to join their team as a Demand Generation Strategist, to help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions.
Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. In this role you'll get to Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion Partner closely with fellow demand generation experts, product marketing to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication.
In order to be successful, you will bring:
- 5+ years of marketing experience
- 3-5 years of experience in B2B demand generation.
- Extensive experience implementing enterprise programs and processes.
- Understanding and experience working with high-touch sales motions.
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends.
- A passion for metrics. You live for the data and use it to guide your programs and spend.
- Fluent in marketing automation and CRM capabilities with hands-on experience - SFDC required (basic experience), Tableau or similar dashboard required, Marketo a big plus.
- Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
- The desire to roll up your sleeves and do the dirty work to get the job done.
Duration: This is a long-term contract (8 mo)
Location: 100% remote within the United States
Compensation: $70 hourly range, w-2 with medical, dental and vision benefits offered